Privacy Policy

Privacy is important. With that in mind, I want to make sure that you are well informed about what data is collected when you use this website, make an enquiry, or make a booking.

That's why this page is written in clear English, and I'll even go one step further by explaining to you how you can prevent this data from being collected.

It's worth noting that the lack of a privacy policy does not mean that a webpage / organisation does not collect any data. Rather, there are many who treat your data (and often their own) with ignorance. I have laid things out here so that you can make the right choice for you. I can't be fairer than that really, can I?

First things first, let me introduce myself. This website, was created and written by me alone - Ed Sumner, a magician based in Staffordshire, UK.

My direct contact details are:

contact magician
magician email address

When you browse the website

This site collects analytics data via google analytics. Also when you click play on a youtube video a cookie may be set. See cookies section below for more information.

For extra privacy, comments are now switched off, on the blog part of the website.

When you submit a contact form

When you hit submit on a contact form, I鈥檒l receive the following pieces of information if you fill them out:

  1. Your name*
  2. Your email address*
  3. Your phone number
  4. Any other information you provide in the message box
  5. Where you found my details from
  6. Your voucher code
  7. Your consent (or lack of) to my newsletter
  8. Which page you were on when you submitted the form

How to prevent this data from being collected

The easiest way to avoid the collection of this data is to call me on the phone, or email me directly.

If you do submit the form, only the starred items are required. All the other form options are optional, but I can't give a quote without any information.

When you make a booking

If you decide to make a booking with me, I will require further details to allow me to get you booked in. These include:

  1. Your name, and / or company name
  2. Your home address or company address
  3. Your email address
  4. Your phone number
  5. The event date, and start and end times
  6. The event venue鈥檚 address
  7. The number of expected guests
  8. The type of event you are holding
  9. Any other details you provide me about your event

How to prevent this data from being collected

All of the above information is required in order to make a booking.

The only way to make a booking and avoid the collection of the personal information listed above is to ask someone to book the event on your behalf. I have dealt with that before, and if you are, for example, a high net-worth individual who would be concerned about this level of privacy then I am sure your concierge would be happy to liase with me on your behalf.

When you sign up to the newsletter

When you sign up to my newsletter, I will get the following information:

  1. Your name
  2. Your email address
  3. The date you signed up
  4. The magic brand you are interested in, eg. close up and stage magic or children's and family magic

If I recognise your email address, then I will also add a note about how I know you eg. previous client, professional booker etc.

How to prevent this data from being collected

This one is easy. If you don't want me to hold that information, don't sign up to the newsletter.

Alternatively, feel free to claw back some privacy by using a pseudonym and an email address that you use specifically for mailing lists.

When you sign up to the make and do section

If you sign up to that part of the site, I'll get:

  1. Your name
  2. Your email address
  3. The username you provide

How to prevent this data from being collected

If you don't want me to collect that data, then don't sign up to that part of the website, or simply use a pseudonym and a temporary email.


Necessary Cookies exist on almost every website. They can not be turned off, however neither do they collect any personal data.

There are two groups of necessary cookies on this website:

  • DYNSRV - this cookie is set by the web server and tells it which part of the server to use to display the website (load balancing).
  • cookies - these cookies maximize resources, manage traffic to the site, and protect it from malicious traffic (eg. by blocking they type of excessive access made by robots).

Unnecessary Cookies

If you click a video that is hosted on YouTube, then Google (who own YouTube) will set a cookie to monitor your account, eg. signed in or not, video watched, time watched etc. They may also show a pre-roll advert before the video.

How to prevent these cookies from being set

You can choose to have your computer warn you each time a cookie is being set, or you can choose to turn off third party cookies or all cookies. You do this in your web browser, but as there are multiple web browsers, I can't give you instructions for all of them. I suggest you use a search engine to search for this.

How is the data stored?

To protect your personal information, I take precautions to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

This includes secure online data storage.

As you may be aware, phone calls and SMS messaging are a non-encrypted means of communication. As such data is stored here only as long as is necessary to respond to your enquiry, or booking. Emails are encrypted during transit, and protected at rest by a secure passworded account, with two factor authorisation.

How is the data used?

If you make an enquiry, I use the data you provide to check my availability and give you a quote about your event. If I do not hear back from you then I will follow up by email or phone. At any time you can ask me to stop contacting you. If you do not book with me, your enquiry will be deleted from all of my systems, although this may take some time in order to do so.

If you make a booking, I use the data in order to fulfill the event services booked. In other words, I create a contract, and keep the details in my calendar. For tax purposes, I am required to keep copies of the contracts for up to seven years. This data is encrypted at rest and in transit.

If you sign up to my newsletter, then I will keep in touch with you by providing updates about my magic and marketing emails. You can unsubscribe at any time, and I send no marketing emails whatsoever unless you specifically opt in to receiving them.

I will disclose the information you have provided to me under three situations:

  1. You have given me consent to pass your details to another entertainer.
  2. I鈥檓 required by law to do so, including if you have made a booking, and refuse to pay.


By using this website, submitting an enquiry, emailing me, or signing up to my newsletter, you imply that you consent to me collecting the information you provide and using it for the reason given above.

Ed regularly provides magic and entertainment for children's and family events including for birthday parties, events, celebrations and schools shows in Stafford, Lichfield, Sutton Coldfield, Birmingham & Wolverhampton. He sometimes travels further or can recommend one of his professional children's entertainer contacts for you. 馃槉