Here you’ll find all the information about what information I collect when dealing with your enquiry or booking and more information about your private data.

Who runs this website

I am Ed Sumner, a magician based in the UK close to Birmingham, Nottingham, Staffordshire and Shrewsbury.

My website address is:

Contact Forms

What Information Do I Collect?

When you fill out the contact form on any of my web pages, I’ll get the following pieces of information if you fill them out:

  • Your name
  • Your email address
  • Your phone number
  • Any other information you provide me

How Do I Use This Data?

I use this only to be able to check my availability and give you a quote if I’m free to perform at your event. I send no marketing emails whatsoever unless you specifically opt in to receiving them.

I will, however, follow up the enquiry if I don’t hear back from you.

If you have provided a phone number, I may call or text you.


If you leave comments on the blog portion of my site, then I will have access to your IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

There’s also some cookies set by Google Analytics which create data about site traffic and site interaction. This data is anonymous and not identifiable to you. They are useful in helping me to improve the website.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this in your web browser.


By submitting an enquiry, leaving a comment or interacting with this website, by emailing me, or submitting my booking form to make a booking, you imply that you consent to me collecting that information and using it for that specific reason only.


I may disclose your personal information if I’m required by law to do so or if you violate my Terms of Service.

Third Party Services

In general, the third party services I use only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to me.

The third party services I use are:

  • Google analytics
  • Google ads

Other Details

If you decide to book me I will then take further details to allow me to get you all booked in. These include the above personal information with the addition of:

  • Your home address or company address
  • A contact name and telephone number on the day of your event
  • The event venue’s address
  • The age and number of expected guests
  • Your child’s name and age
  • The start and end timings
  • Any other details you provide me

How Do I Keep Your Data Safe?

To protect your personal information, I take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.