Privacy is important. With that in mind, I want to make sure that you are well informed about what data is collected when you use this website, make an enquiry, or make a booking.

Here you’ll find all the information about what information I collect when dealing with your enquiry or booking and more information about how your private data is protected.

Who runs this website?

First things first, let me introduce myself. This website, was created and written by me alone – Ed Sumner, a magician based in Staffordshire, UK. Find out more about me here.

What Information Do I Collect?

If you hit submit on a contact form

When you complete and submit my contact form, I’ll receive the following pieces of information if you fill them out in the form:

• Your name - required to submit the form

• Your email address - required to submit the form

• Your phone number

• Any other information you provide in the message box

• Where you found my details from

• Which page you were on when you submitted the form - this is a hidden field which is added automatically every time the form is submitted

In order to assist you with making a booking, I may also pass your details to a fellow magician if I'm not available to help with your enquiry.

If you make a booking

When you decide to make a booking with me, I will require further details in order to create a booking agreement. I'll ask you for the following information:

• Your name, and / or company name

• Your home address or company address

• Your email address

• Your phone number

• The event date, and start and end times

• The event venue’s address

• The number of expected guests

• The type of event you are holding

• Any other details you provide me about your event

All of the above will be required information to make a booking.

If you make a payment via my payment page

When you pay with a credit or debit card on this website, I will get the following information:

• Your name

• Your email address

• Your booking number

• The amount you want to pay

• The type of card used

• The last 4 digits of the card you used to make the payment

I do not have access to your card number or any other banking details. That is all managed by stripe who take the payment, charge a small payment fee and then forward the payment direct to my bank account.

You can alternatively pay via bank transfer.

When you sign up to the newsletter

When you sign up to my newsletter, I will get the following information:

• Your name

• Your email address

• The date you signed up

If I recognise your email address, then I will also add a note about how I know you eg. previous client, professional booker etc.

When you leave a comment on one of the blog posts

If you leave comments on the blog portion of my site, then I will have access to your IP address and browser user agent string to help spam detection.

You could if you wish use a VPN to anonymise your IP address.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

How Do I Use This Data?

I use your data only to be able to check my availability and provide you with a quote for my services.

As mentioned above, I do not have access to your card data. It is submitted to stripe in order to process a payment.

I do not send any marketing emails whatsoever unless you specifically opt in to receiving them.

However, I will follow up the enquiry if I don’t hear back from you. This is simply a short reminder to see if I can help, or if there are useful next steps. And if you have provided a phone number, I may also call or text you.

I'll obviously use the data in order to help me manage the booking too, including getting to your event at the right time, and following up with payments due.

If you ask me to stop getting in touch, I will. At the end of the day, I don't want to perform magic for people who don't want me at their event. That's no fun for anyone!

What cookies are set / stored?

Necessary Cookies exist on almost every website. They can not be turned off, however neither do they collect any personal data.

There are two groups of necessary cookies on this website:

• DYNSRV – this cookie is set by the web server and tells it which part of the server to use to display the website (load balancing).

• cookies – these cookies maximize resources, manage traffic to the site, and protect it from malicious traffic (eg. by blocking they type of excessive access made by robots).

Unnecessary Cookies

If you click a video that is hosted on YouTube, then Google (who own YouTube) will set a cookie to monitor your account, eg. signed in or not, video watched, time watched etc. They may also show a pre-roll advert before the video, although generally I have requested that adverts are not shown on my videos.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

There’s also some cookies set by Google Analytics which create data about site traffic and site interaction. This data is anonymous and not identifiable to you. They are useful in helping me to improve the website.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this in your web browser. Unfortunately there isn't the scope in this article to tell you how to do that, but a simple search should help you to figure out the best approach.

Your Consent and Rights

By submitting an enquiry, leaving a comment or interacting with this website, by emailing me, or submitting my booking form to make a booking, you imply that you consent to me collecting that information and using it for that specific reason only.

If you want me to see what data I hold, amend any of it, or remove your data from my systems then simply get in touch and I will do that as soon as possible.

How Do I Keep Your Data Safe?

To protect your personal information, I take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. This includes strong passwords and two factor authorisation.

Ed is a professional magician, whose magic shows are perfect for family festivals, schools and children's parties. He mainly covers Stafford, Staffordshire, the East Midlands, and the West Midlands, including Birmingham, Wolverhampton, but can also travel across the UK or recommend a local magician near you.

Ready to find out more?

Get in touch today!